There is no doubt that product photography is an important consideration for the eCommerce business. Recent studies have shown that 93% of customers consider visual appearance the most important factor when shopping online. It is no longer enough to provide a single product image in your eCommerce listing. And if you are solely relying on vendors for your product images, it’s time to reconsider.
Providing unique high-quality product images and multiple views of each product has its benefits. The last thing you want to have your customers do is bounce from your site to another because of a lack of visual imagery. If this is the case, chances are you have lost the sale.
In addition to still product photography, 360 spin photography is one of the hottest trends in eCommerce imaging and is a sure way to enhance product listing, shopper’s browsing experience, and ultimately increase online conversion rates.